BY PAUL TENTENA Diageo, the majority shareholders of East African Breweries Ltd, the parent company of Uganda Breweries Ltd, have been fined $750,000 by the COMESA Competition Commission (CCC). The COMESA CC, said in Nairobi that it concluded its investigation into Diageo over allegations of market allocation and anti-competitive practices within the Common Market for Eastern and Southern African countries whose membership is 21 countries . Market allocation refers to agreements signed between competitors to divide markets, customers, or territories reducing competition and increasing prices while anticompetitive practices are business practices that restrict or distort competition, harming consumers and the economy. These practices may be price fixing, bid rigging, market sharing, abuse of dominance and exclusive agreements. According to Dr. Willard Mwemba, the COMESA Competition Commission Chief Executive Officer, they initiated the investigation on 21 June 2021 and ...
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